How Can You Think Love Will End

I have been looking for an excuse to write about ‘Never My Love’ by the Association, because I think this is one of the real jewels of the 60’s.  This song goes back to 1967 and it was recorded on their Inside Out album and the single charted #2.  It sold a million copies in America and was held out of the top spot by The Box Tops’ song ‘The Letter’.  This was written by the songwriting team of Don and Dick Addrisi.  The Addrisi Brothers had several hits which they recorded including ‘We’ve Got To Get It On Again’ that peaked at #10 in 1972 along with ‘Slow Dancin’ Don’t Turn Me On’ which reached #34 in 1977.  This beautiful romantic song is perfect for any wedding, as it deals with unrelenting devotion.  An interesting fact about this song comes from Broadcast Music, Inc. better known as BMI, which keeps track of this type of data, is that ‘Never My Love’ was the second-most played song on American radio and television in the 20th century, trailing only ‘You’ve Lost That Lovin’ Feelin’’ by the Righteous Brothers.

This is such a timeless classic and there cannot be a more perfect love, than one where you find that special someone who you will never grow tired of being with.  You will never lose desire for them, because your whole life depends on being there for them.  You’ll never change your mind, never stop loving them and want to spend your whole life with this significant other, making this a love that will never end.

The Association were an American sunshine pop band from California and their original members included Jules Alexander, Russ Giguere, Brian Cole, Terry Kirkman, Larry Ramos, Ted Bluechel and Jim Yester.  They are one of the most successful bands to come out of the 60’s, having sold millions of records, tapes, CDs and DVDs as well as earning a number of other achievements and they made history at the Monterey Pop Festival in 1967, for being the first band ever to open a rock festival.

The Association received RIAA certifications for 6 gold and 3 platinum records and they had big hits with ‘Cherish’ and ‘Windy’.  Among the many albums released by the Association, Goodbye, Columbus stands out as a definite oddity.  Many listeners aren’t even certain as to whether they should classify it as an Association album or a movie soundtrack.  The group was credited as the performers on four of the cuts, but the rest of it consisted of excerpts from Charles Fox’s score on which the Association were not present at all.  However, the single reached #80 in the pop charts and the album did actually make #99 in the charts, but it probably ranks as the rarest of their full-length releases.

You ask me if there’ll come a time
When I grow tired of you
Never, my love
Never, my love

You wonder if this heart of mine
Will lose its desire for you
Never, my love
Never, my love

What makes you think love will end?
When you know that my whole life depends
On you (on you)

Ba-ba-ba-ba-ba-ba (ba-ba-ba-ba-ba-ba)

Never, my love
Never, my love

You say you fear I’ll change my mind
I won’t require you
Never, my love
Never, my love

How can you think love will end
When I’ve asked you to spend your whole life
With me? (with me, with me)

Never, my love (never, my love)
Never, my love
Never, my love (never, my love)
Never, my love
Never, my love

Written for Eugi’s Weekly Prompt – Jewels.

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