Today Dr. Tanya is asking questions which I feel relate more to the professional bloggers than the casual ones, which I am. I play chess, but I don’t play like a grand master, calculating all of the moves that my opponent might make and trying to stay 10 steps ahead of them. Most of my posts are prompt related and they are not written to draw in new readers, not that it would be a bad thing having a post that garnered a lot of attention, but I am happy with the small group of people that read most of the stuff that I write. Today on Blogging Insights, the Snoopy looking character Salted Caramel would like us to answer three questions pertaining to Evergreen versus Topical content, which I feel I should probably try to explain first.
Evergreen content is writing that doesn’t go out of date. It revolves around a topic that’s always relevant to readers, regardless of the current news cycle or season. Its name comes from the evergreen tree, a pine or fir that retains its green color and needles all year round. Evergreen content remains continually fresh to readers by staying relevant, timeless, canonical, and valuable. Topical content is also called seasonal content and it usually delivers updated, relevant, and targeted information to an audience that is already well versed and familiar with the topic that you’re writing on. Topical content is relevant during certain times of the year only and is usually pretty hip and niche disruptive. Topical content is timely, relevant content that relates to something current. The obvious advantages to this type of content are that it’s of-the-moment and usually, highly searchable.
The upside for topical content is that it’s more current and could potentially be more ‘buzz-worthy’, helping you to achieve a temporary spike in traffic. The downside is that it tends to have a shorter shelf life and this fleeting appeal will result in you seeing the levels of traffic that a topical piece generates decrease as time passes and its timeliness diminishes. Topical content can come out of the gate hot, but ultimately, it’s like the Hare and the Tortoise race, as time has a tendency to change everything. Topical content can potentially deliver a big payoff upfront in terms of traffic, especially if you’re quick to grab a story, but Evergreen content will probably stand up to the test of time. On to the questions!
Evergreen or Topical content, which do you prefer writing?
Which do you write most often?
Which of these adds more value or engagement to your blog?
I am not one who thinks far ahead on my writing, so I am not concerned with how my writing is classified and the only way that I can categorize my writing is to say that it is research dependent, except for the Stream of Consciousness Saturday prompt that I participate in which is run by Linda G. Hill. I find a prompt, look things up and then try to compose a coherent post. Most of the prompts that I write could be considered to be Topical content, but I also write a lot about music and that might be thought of as Evergreen content. I guess that my writing is split down the middle being 50/50 between Evergreen and Topical content. Sometimes I am surprised when somebody comments or likes one of my older posts and I wonder how they stumbled upon it, so I assume that this particular post contained Evergreen content and that makes me feel good that something that I wrote a while ago is still attracting attention. It makes me feel like my life may still be relevant, even after I am gone.
Written for Blogging Insights #54 by Dr. Tanya where this week she is concerned with Evergreen vs Topical content.