Quaker Oats just announced that Aunt Jemima brand of syrup and pancake mix will get a new name and image, in recognition that its origins are based on a racial stereotype promoting the idea of Black people in servitude. The company will also donate at least $5 million over the next five years “to create meaningful, ongoing support and engagement in the Black community.” Uncle Ben’s just announced, “As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that one way we can do this is by evolving the Uncle Ben’s brand, including its visual brand identity.”
Has political correctness gone too far, as I just read that people consider Nestle’s Eskimo Pie and Chiquita Bananas to be racist symbols? I don’t really mind, as long as they don’t change Mrs. Butterworth. I can see getting rid of Confederate statues and banning lawn jockeys, but DNA evidence has proved that Mrs. Butterworth is white, and it was just the syrup that made her appear to look black. Actually, she’s not even married, she just started using the “Mrs.” title when she got pregnant out of wedlock, to hide the fact that the child she was carrying was a bastard. If only there were more joy in the world, as Joy is Mrs. Butterworth’s first name.
Written for June Monthly prompts – If only there were more.